You never know what kind of brilliance can happen over a game of bridge. In 1932 the women of a Seattle bridge club had a simple idea for an easy-to-make pie crust. They called it "Crust Ease" (a clever combination of “crust” and “ease”), and little did they know it would lead to a wide variety of home-baked goods enjoyed by everyone around the country.
The spirit of innovation continued with the introduction of Krusteaz “just add water” Pancake Mix. When this mix hit the shelves in the 1940s, most people didn’t even have a TV. It was mind-blowing, and it’s still one of our most popular products today.
In the 60s era of flower power and “do your own thing”, we hit the road, except with pancakes instead of Beat poets. The Krusteaz Kurtesy Kitchen, a fully equipped “traveling diner,” served up free pancake breakfasts throughout the Northwest. The ice cream man could not compete.
As our product line expanded, so did our fan base. By the 90s we had spread beyond the Northwest so people everywhere could enjoy our biscuits, muffins, brownies, breads, desserts and more. From Army-base breakfasts to crews working on the Alaska pipeline, folks were now enjoying our hearty baked goods across the U.S.
The innovative spirit that helped us grow from a popular Northwest tradition to a national favorite continues to inspire us to develop quality products that help you keep it real in the kitchen and create moments to savor every day.